Initially, the website version used Microsoft Silverlight as opposed to Adobe Flash (used by BBC iPlayer and Channel 4's 4oD) and Windows Media Video. The service started out as a website before being extended to television and other platforms.
ITV Player logo used until 22 November 2015 On 10 March 2023, it was confirmed that ITVX would become the new home of CITV content, called ITVX Kids, after the CITV brand retires after 40 years, on 26 June 2023, the programming will include CITV programming (such as Teen Titans Go! and The Rubbish World of Dave Spud), LittleBe programming (such as Sooty and Pingu in the City) and new programming (such as FriendZSpace, Tara Duncan and LEGO Dreamzzz: Trials of the Dream Chasers). ITVX includes access to BritBox and a selection of FAST channels, which sees to it that programmes such as The Chase and Hell's Kitchen have their own virtual linear channels. ITVX has substantially more exclusive programming than ITV Hub, positioning ITV's digital offering more in line with its competitors – the BBC and Channel Four Television Corporation. ITVX was rolled out on 17 November 2022, and it officially launched on 8 December. As of August 2021, the service has at least 30 million registered users. On 23 November 2015, ITV gave the app (ITV Player) and its website (ITV.com) a revamp, and the service was renamed to ITV Hub. The service was known as ITV Player from its inception until 2015. The service predominantly offers features content from ITV1, as well as ITV Digital channels and some licensed content. ITVX (formerly ITV Hub, and originally known as ITV Player) is a British online video-on-demand service operated by ITV. United Kingdom (ITV2, ITV3, ITV4, ITVBe, CITV, and licensed programming)ĥ December 2008 14 years ago ( 5 December 2008) United Kingdom except northern and central Scotland (ITV1 programming)
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